Lindsay Lohan Starts Doing Charity
02/12/2008
Actress Lindsay Lohan and pop singer Annie Lennox are the latest stars to add their names and images to a hearing loss awareness campaign.
They have posed for musician Bryan Adams as part of the Hear the World campaign, created to raise awareness about the importance of hearing.
They join other celebrities such as Amy Winehouse, Joss Stone, Placido Domingo, Moby, and "King of Calypso" Harry Belafonte who have taken part.
Each individual is photographed with their hand behind their ear to convey an attempt to listen or hear.
The campaign, created by hearing device manufacturer Phonak, calls attention to the social and emotional impact of hearing loss, which affects more than 10% of the world's population.
Some 500 million people worldwide are hearing impaired and the number is expected to increase to 700 million by the year 2015.
Belafonte, who has hearing loss, said: "Good hearing is extremely important. It has a lot of impact on personality. I noticed (when my hearing got worse) that my voice changed, and I had to speak more loudly.
"People thought that I was speaking more aggressively, and I didn't mean to be aggressive at all. I just think people should be very, very conscious and protective of their hearing."
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